Disconnected vision of store space, VI and uniforms leads to low brand recognition and no scale effect.
Digital VI colors cannot adapt to physical fabrics, causing batch color difference and messy store vision.
Ignoring practicality leads to staff modification and damage to chain standardized image.
One-stop chain color full case, realizing national store visual standardization from VI decoding to landing.
In-depth analysis of brand color system, customize physical landing color values for chain store scenarios.
Match store scenarios and position attributes to unify color performance on all materials.
Solidify color specifications and production manuals to support national batch replication.
Unified base tone for all stores and staff to consolidate overall chain brand vision.
Distinguish front, kitchen and management positions through auxiliary colors.
Small-area brand embellishment to strengthen memory with advanced and adaptable vision.
Friendly and clean color system suitable for store reception, unifying external service image.
Professional and dirt-resistant color matching for kitchen operation scenarios.
Low-key and advanced color system to shape professional and authoritative management image.
Screen fabrics from color fastness, drape and comfort for national store scenarios.
Unified color values for four seasons to avoid seasonal color difference and maintain annual unity.
Multi-round sampling calibration before mass production to control color difference fundamentally.
Establish official color card for unified reference of all stores and batches.
Full-process review to ensure unified landing effect of national stores.